Hello! I’m a group strategy director at Ogilvy. I used to work at Verizon, BBDO, Droga5, and FCB when it was called DraftFCB. Here’s some stuff I've worked on.
Check out the This Week in Strategy archive
I used to write a weekly newsletter called This week in Strategy. It was like Morning Brew. For advertising. And culture. Weekly.
There’s still a lot of great stuff in there. Check out the archive! Here’s the pitch from when it was still weekly:
Do you work in marketing or advertising? Are you signed up for countless email blasts that you just don’t have time, energy, or desire to sort through? Maybe you think most of the writing about our industry is uninspired at best and woefully ill-informed at its worst. You’re not wrong!
I’m signed up to all the same email blasts you are (and a few you’re not) and I sift through the chaff so you don’t have to. Newsletters come out on Friday mornings and are the perfect reading companion to your hangover.
Check out the most recent strategy roundups:
Visit the full archive here.
Sign up for This Week in Strategy
Some other things I’ve Written
White Papers
Banner Beater: The Underrated Tool in Your Brand Building Arsenal
Press Coverage
IAB: Banner Beater: The Underrated Tool in Your Brand-Building Arsenal
Ad Week: 4 Tips for Making Banner Ads That Actually Might Work
IAB Tech LAB: Brand-Building in the age of programmatic creative
INC: How to Create the Most Bang With Your Ad Dollars
2019
Have you noticed how many ads say the exact same thing? The case for for distinctiveness, not differentiation
March 7, 2019
To save advertising we need to stop selling ourselves short
February 26, 2019
2018
2016
The Case for Better Display Ads
December 20, 2016
Marketing Jargon That Needs to Stop: A Listicle in 11 GIFs
November 21, 2016
We Need to Make Better Mobile Banners
October 18, 2016
Snapchat: A Guide to Make Your Creative Work Harder
September 7, 2016
Addressable TV: A Primer Written in Plain English
June 21, 2016
Explaining Media Terms in Plain English: Ratings & GRPs
June 2, 2016
Media Planning 101 for Comms Planners