This Week: How brands can avoid the curse of convergence; 4 loops that cause creative struggle; Guy Who Reverse-Engineered TikTok Reveals The Scary Things He Learned; great work from TBWA\Chiat\Day fighting for LGBTQ+ rights in Tennessee, KFC/PS21, Taco Bell/Deutsch, and more
Read MoreThis Week: Zoe Scaman’s New Formula for Fandom; Ehrenberg-Bass: 95% of B2B buyers are not in the market for your products; Strategic planners, lateral thinking and stand up comedy; great work from Mattress Firm/Droga5, Oreo/The Community (and others), Pornhub/Officer & Gentleman (it’s SFW!), and more
Read MoreThis Week: Zoe Scaman writes a very important piece about women in advertising; Head of Instagram says Instagram is no longer a photo sharing app; Don't get sucked into a vortex of mediocrity; great work from Change The Ref/Leo Burnett, Addidas/Havas Middle East, Juvenile (yes, the rapper)/Majority and more
Read MoreThis Week: Rory Sutherland tell us why Marketers should see capitalism as a ‘discovery mechanism’; Tools for Systems Thinkers: The 6 Fundamental Concepts of Systems Thinking; Byron Sharp says a dumb thing I disagree with; great work from Sipsmiths/Ogilvy UK, Ziploc/BBDO Shanghai, Miler Light/Sid Lee; and more
Read MoreThis Week: Hank Green has maybe the best explanation of System 1 I've ever seen; Your fixation with innovation is stopping your company actually innovating; Bob Hoffman goes off on Tracking; great work from MasterCard/McCannXBC, Nike Japan / Wieden + Kennedy, Spotify; and more
Read MoreThis Week: A photo, an ad, and the overview effect; Without Shared Meaning, there is no Brand; a few pieces on human behavior; great work from Pinterest/Droga5, Orange/FCB, Samsung/Tribal Aotearoa DDB; and more
Read MoreThis Week: JP Castilin on Competitive Considerations; The Four Most Important Marketing Slides; Cognitive dissonance, conmen and cults: The ways marketers delude themselves; great work from Pepsi/VaynerMedia, XBox/McCann London, Sandy Hook Promise/BBDO; and more
Read MoreThis Week: Is the Opposite of Your Choice Stupid on its Face?; Julian Cole on a few consumer journeys that are a waste of time; How ‘Airport Culture' became Gen Z's New Favourite Pastime; great work from FedEx/BBDO, Aviation Gin/Maximum Effort, Google; and more
Read MoreThis Week: Giles Edwards & Ryan Wallman tell us “Don’t be brave, be right”; It’s Time to Toss SWOT Analysis into the Ashbin of Strategy History; For US consumers, price and quality outweigh environmental concerns; great work from Dove/Ogilvy, Suncorp/Leo Burnett, ClientEarth/Fred & Farid; and more
Read MoreThis Week: Julian Cole’s Insights Library; FCB’s Checklist for Evaluating Creative; Karen Nelson-Field on Attention in Advertising; great work from Mint Mobile/Maximum Effort, Heinz Canada/Rethink, Pokari Sweat/Dentsu Tokyo; and more
Read MoreThis Week: You’re doing it wrong: Emotion doesn’t mean emotional; A few important reads on workplace mental health; Rob Campbell on when Nothing is Something; great work from P&G/Gray, KFC/Mother London, 7Eleven/360i; and more
Read MoreThis Week: Martin Weigel on breaking out of our agency bubble; Digital advertising – should we return to simpler days; What Old-School Sales Letters Teach You About Modern Marketing; great work from Pedigree/BBDO New York, Italian charity CoorDown/Small for World Down Syndrome Day, Ikea/Rethink; and more
Read MoreThis Week: Why planners are breaking free from agency chains; Are agencies Business Partners or Ad Producers?; Roblox and the Dispersal of Creativity; great work from Mountain Dew/TBWA Chiat Day, OnePlus/Mother Shanghai; and more
Read MoreThis Week: Stephen King's Planning Cycle from 1974; Overcoming an Aversion to Loss; Burger King VS McDonald’s: Which Packaging Design Wins The Hearts Of Consumers?; great work from IKEA/Ingka Group, Bodyform/AMV BBDO, Nestle/Gut São Paulo; and more
Read MoreThis Week:Let's discuss the Anchor Brewing Rebrand Controversy; Interview with Rob Schwartz, CEO of TBWA\Chiat\Day NY; Momofuko Ando and Cup Noodles Design Legacy; great work from Peter Luger & Madame Tussauds, Dunkin Donuts/BBDO NY, Heinz/Rethink; and more
Read MoreThis Week: What would David Bowie do? Advice from a Starman; The ‘safest’ ads are at greater risk of going unnoticed; How semiotics drives workplace change in a pandemic; great work from McDonald’s/Pearlfisher, Phillips/Energy BBDO, Volvo/FamousGrey; and more
Read MoreThis Week: Stop the Semantic Obfuscations: This Is Why People Don’t Like Strategists and Planners; So many hot takes on the Super Bowl; Normal is Enough; great work from [you’re going to have to click through to read the Super Bowl Hot Takes to find out!]
Read MoreThis Week: Mark Ritson on Three axioms and three questions that summarise all of brand strategy; Do agencies need planners and not strategists?; Facebook and Twitter have made Social Media Managers’ job an ethical nightmare; great work from Coca Cola/McCann, Macmillan Cancer Support/AMV BBDO, the NYC MTA; and more
Read MoreThis Week: 73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021; Mark Ritson on why you should pretend you believe in ‘digital marketing’; A year's worth of strategy lessons and ideas in one deck; great work from Apple/TBWA Shanghai, DNB/Try-Oslo, Ikea/Ogilvy Greece; and more
Read MoreThis Week: “Marketing is what you do when you have a sh#tty product”; Ads that influenced Greg Hahn; A huge thread of Bill Bernhach's incredible advertising wisdom; great work from Verizon & The Metropolitan Museum of Art, Burberry/BBH China, Barilla/Publicis; and more
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