This Week: Ten Strategy Downloads from Julian Cole; D&AD New Blood Academy Handbook; What Can Advertisers Learn From A Holiday Season Like No Other?; great work from Thai Health/BBDO Bangkok, Alaska Airlines/Mekanism, Mental Health Coalition/Public Toronto; and more
Read MoreThis Week: Six Thinking Hats: Edward de Bono’s Classic Framework; A roundup of year end trends from ‘experts’; Share of Search - a new way to track consumer demand; great work from McDonalds/Wieden+Kennedy, Alma, IW and Burrell, Awkwafina+Heineken/Publicis, Instagram/Ogilvy; and more
Read MoreThis Week: ‘Humaning’ and the greatest marketing bullshit of all time, Is the DTC brand aesthetic bad for business?; A bunch of very helpful creative resources; A series of poorly thought out hot takes on Holiday Work, great work from Playstation/Mediacom, the German Government, Match.com/Maximum Effort; and more
Read MoreThis Week: The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives; A Very Useful Checklist for Successful Nudges; Is Your Brand Ready for 'Cocoon Culture'?, great work from FedEx/BBDO, Beats By Dre/Translation, Citi/Publicis; and more
Read MoreThis Week: The Diderot Effect: Why We Want Things We Don’t Need; How to win an argument with a Strategist; A deep dive on Retail in time for the holidays!; great work from Nerf/Superdigital, Etsy/72andSunny, the Norwegian passport agency/Neue; and more
Read MoreThis Week: Memos from the Department of Common Sense; Companies worldwide commit to brand investment despite COVID-19 pandemic; An amazing collection swear maps; great work from Mars Petcare brand TEMPTATIONS/adam&eve DDB, Spotift/72andSunny, The People’s Postal Rescue Campaign/Ogilvy; and more
Read MoreThis Week: My thoughts on Stan Richards’ agency imploding because he’s racist; How to Present a Strategy in 6 Slides; The truly high cost of media efficiency; great work from Bud Light/Wieden+Kennedy New York, Pizza Hut/Ogilvy Hong Kong, Chipotle; and more
Read MoreThis Week:FCB’s checklist for evaluating creative; A thread on real-life Peggy Olson, Mary Wells Lawrence, who changed advertising forever; Marketers misunderstand the two tasks of online advertising; great work from Qantas, Absolut/BBH, Amason the band/Abby Priest; and more
Read MoreThis Week: HBR’s tips for better interview questions; A report on Post-Social Media - the Future of Community Online; Spotify’s Culture Next trends report; great work from Mosiac Life Insurance/Conflict Canada, Excedrin, the Gothenburg public transit authority/Forsman & Bodenfors; and more
Read MoreThis Week: Mark Pollard on the types of ideas in advertising; The Normalisation Of Overworking In Advertising; John Hegarty on the future of the office; great work from M&Ms/BBDO, Ikea/Mother (again!), McDonald’s/TBWA Paris; and more
Read MoreThis Week: Expectations vs reality: What really drives advertising profitability?;Richard Huntington on Creating Inspiring Briefs; Translating Brand Strategy to TikTok; great work from Patagonia, Ikea/Mother, Vitamin Water’s social media manager; and more
Read MoreThis Week: R/GA’s Playbook for a Strategy for Racial Equity in Creative Companies; The Simplicity of an relic BBH briefing form; Ikigai: The Japanese Secret to a Long and Happy Life Might Just Help You Live a More Fulfilling Life; great work from Reddit/RGA San Francisco, Red Wing/Droga5, Popeye’s/GUT; and more
Read MoreThis Week: My thoughts on the ongoing racial inequality in the United States, and more
Read MoreThis Week: The 48 Laws of PowerPoint; Faris Yakob’s Moments of Truth; really useful resource for Mockups; great work from Skittles/TBWA, Deutsche Telekom/Saatchi & Saatchi, RZA & Good Humor, the MTA on Twitter; and more
Read MoreThis Week: The Wrong and the Short of it; The power of social proof is that thousands of people can’t be wrong; Rob Estreitinho on the wisdom of Memes; great work from Nike/Wieden+Kennedy, Chipotle, Ikea, Jose Cuervo; and more
Read MoreThis Week: The wrong and the real of it; Marketing iconoclast Bob Hoffman says Advertising's 'lost decade' now moving into dangerous territory';The power of framing your request: how Danny Boyle got 60,000 people to keep a secret; great work from the US Post Office, an awesome chrome extension from agency B-Reel, Google, Dominoes/Crispin Porter + Bogusky; and more
Read MoreThis Week: 5 Creative Brief Tips; Tom Roach on Brand purpose. The biggest lie the ad industry ever told?;What’s in and what’s out for the future of media strategy; great work from Parkdean Resorts/Rise at Seven, 7 West Restaurant/Leo Burnett Design, Country Time, Papa John’s; and more
Read MoreThis Week:Mark Ritson on In a virtual marketplace, only the strongest brands will survive; The State of Strategy; Cross Cultural Consumer Characterization; great work from Apple, Pornhub, Burger King/We Are United, BMW/FCB Toronto; and more
Read MoreThis Week: George Tannenbaum sounds off on When Advertising Tried Bullshit; Bassam Abdel-Rahman offers 7 lessons for agency leaders on how to be anti-racist;What’s the ROI of Brand Safety?; great work from the New York Times, Pantone/MGM, The Uffezi Museum TikTok, Taiwan; and more
Read MoreThis Week: Study finds the ad industry badly misunderstands aspirations of normal people; A strategist’s guide to art in the age of social distancing; When Creativity Was Used To Tell A Story Not Just Demonstrate A Product Feature; great work from Twitter, Hennessey/Droga5, The New Yorker/CMX, Nasa’s pool photographers; and more
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