This Week: Derek Walker on why advertising has no stomach for a fair fight; The Curve of Bullshit; Personalization will be 2020’s most overhyped marketing practice; great work from Arby’s/Fallon (I think!), Telenor/Nord DDB, New York State/TBWA New York, some enterprising 72andSunny creatives; and more
Read MoreThis Week: Communication Has Been Our Most Effective Weapon for Fighting the Pandemic; Rob Campbell on If You Are Uncomfortable Talking About Race, It Means You Are Comfortable With Racism And Are A Shit Planner; 600 Black Advertising Professionals Demand Meaningful Action From Leadership in Open Letter; great work from Nascar, BabyNames.com, Band-Aid, Pizza Hut/BBDO & Mikhail Gorbachev in the 90’s; and more
Read MoreThis Week: Mark Ritson asks If ‘Black Lives Matter’ to brands, where are your black board members?; Media representation is driving LGBT+ acceptance, says P&G study; Les Binet on how your brand can survive Covid-19; great work from R/GA’s twitter for taking a stand, Lego, Asiancy, a Wieden+Kennedy affinity group, Ben & Jerry’s; and more
Read MoreThis Week: Marketing Roles: Creative Campaigns in a Recession; Brand Purpose: An Effective Advertising Response in a Crisis; Rory Sutherland on Where it has all gone wrong; great work from Burger King/Wunderman Thompson Italia, Nike SB x Ben & Jerry’s, Labatt/Burns Group, Berlin creative agency Kids; and more
Read MoreThis Week: Marketing Roles: The Conflict Between That Which is Important and That Which Companies PERCEIVE as Important; 68 Bits of Unsolicited Advice from the co-founder of Wired; Frameworks: The Essential Guide; great work from IKEA/Impact Russia, Guy Fieri/Bill Murray/Tostitos, The Canadian Government, Miller Lite; and more
Read MoreThis Week: 100 Things a Planner should Know; It’s beyond time to ditch your social engagement metrics; A new PwC report says 88% of programmatic ad impressions can’t be fully tracked; great work from Heinz/Rethink, Nike/AKQA, New York Public Library/Mother, Mint Mobile/Ryan Reynolds & Maximum Effort Productions; and more
Read MoreThis Week: Rob Campbell gives us The Best Bit Of Advice About Problem Solving You’ll Ever Get; BBH’s 3 Stages of Planning; Really great advice on how to give really great creative feedback; great work from Jeep/Cummins & Partners, Pornhub (seriously), ImgFlip, A few creators on Vimeo; and more
Read MoreThis Week: The New Low Touch Economy; Use Data to be Relevant to More People, Not Visible to Fewer; Sacred Six Elements of a Creative Brief; great work from Hulu, McDonalds, Budweiser/Vayner, NZ Government/Clemenger BBDO & Fitch; and more
Read MoreThis Week: Dave Dye rediscovers some great Bernbach Content; Chesterton’s Fence: A Lesson in Second Order Thinking ; How to write Short & Sharp Strategy great work from Vogue Italia, Steak-Ums, Parker/CDP from 1981; and more
Read MoreThis Week: 5 Tips From A Consumer Psychologist On How Brands Should Respond To Coronavirus; The World's Best Strategy of Q3 & Q4 2019; Searching for Value in Ludicrous Ideas; great work from Burger King/Buzzman Paris, Faceebook/Droga5, Bonamaze, Getty Museum; and more
Read MoreThis Week: Global Call to Creatives: An Open Brief from the United Nations; Covid-19 Resources for Marketers; You Have a Moral Responsibility to Post Your Boring Life on Instagram; great work from Pilsen Callao/Fahrenheit DDB Peru, Ikea/McCann Israel, Getty Images, Nike/Wieden + Kennedy; and more
Read MoreThis Week: A 10 Minute Mental Workout from Sweatheads/Mark Pollard; Top Ad Leaders on How to Stay Creative While Working From Home; How to Create Campaign Ecosystems; great work from The New York Times, Shedd Aquarium & Field Museum, Louis Vuitton Moet Hennessy; and more
Read MoreThis Week: 50 things to think about over your next cup of coffee; Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing; The Seven Deadly Sins of Statistical Misinterpretation, and How to Avoid Them; great work from Tena/AMV BBDO & Yorgos Lanthimos, Apple, WorkSafe Victoria/McCann Melbourne; and more
Read MoreThis Week: Google Ventures’ approach to Brand Sprints; Why Corona virus won’t hurt Corona Beer Sales; Advertising is just not as good as we used to be; great work from Chinese Canadian National Council for Social Justice/The Hive, Apple, Arby’s social media team; and more
Read MoreThis Week: Julian Cole on Brand Architecture Models; The story of Casper shows there is no DTC ‘revolution’; Why We’re Incentivized by Discounts and Surcharges; great work from Nutella/Terry&Sandy, Tesco/BBH London, Three UK/Wieden+Kennedy London; and more
Read MoreThis Week: Your Strategy Needs More Debate; The Departments of No: Secondary Diseases that Kill Innovation; Apple & NIke’s Original Marketing Philosophies; great work from Lego/in-House, Playstation/adam&eveDDB, German Rail/Ogilvy; and more
Read MoreThis Week: Two excellent resources on giving Creative Feedback; BBH’s Jim Carroll only want to work with Strategy Fools or Geniuses; Google creates a mix-and-match emoji keyboard; great work from KFC x Crocs, New York Times Photo caption team, Nintendo; and more
Read MoreThis Week:Marketers must break out of the ‘expertise trap’;Edelman Trust Barometer: 20 Years of Trust; The marketing genius of Lil Nas X; great work from Vinge/ANR BBDO, KFC/Memac Ogilvy, Seventh Generation/Opinionated Portland; and more
Read MoreThis Week: Advertising: Sometimes a Yacht needs a Horse; Advertising made Easy (And Insipid); Winners, Losers, & Fallout from Google’s decision to drop cookies; great work from Mountain Dew/TBWA New York, Hynudai/Innocean, Bud Light/Wieden & Kennedy New York; and more
Read MoreThis Week: The 2020 Mega Trending Trends; Martin Weigel wants you to Stop Fetishizing the Insight; Writing made hard; Why are so many brands pivoting to coziness; great work from Dunkin Donuts/BBDO New York, The Andy Awards/Wieden & Kennedy, Expedia/Saatchi & Saatchi London; and more
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