This Week in Strategy: The easiest way to tell the difference between an alligator and a crocodile, is to pay attention to who who you see later, and who you see in a while.

This Week: Julian Cole presents some brilliant Research on Messaging; Newish Things That Haven’t Made Advertising Better, Part 3: Decks; Forrester’s 2020 Predictions; The 6 best branding books of 2019; great work from Microsoft/McCann, 1850 Coffee/Publicis Paris, Lego, Allbirds; and more

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Jordan Weil
This Week in Strategy: When life gives you melons, you might be dyslexic.

This Week: Strategy is a Direction, not a Shopping List; Dave Dye asks who would start an agency today; Mark Ritson thinks ads are pointless if consumers don’t recognize the brand behind them: Julian Cole on how to write a Get/To/By Brief; great work from Adobe, Spotify/Fig+The Mill, Allstate/72andSunny, Ryan Reynolds/Samsung/Netflix/Aviation Gin; and more

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Jordan Weil
This Week in Strategy: How does Moses make coffee? Hebrews it!

This Week: Erhenberg-Bass: Marketing needs to embrace its scientific status or risk a slow death; How our brains get overloaded by the 21st Century; The Omnichannel Trap; Martin Sorrell unironically calls for WPP to break up; great work from Skittles/DDB Chicago, Adidas/Snapchat, Tinder/72andSunny, Air Canada/FCB Chicago; and more

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Jordan Weil
This Week in Strategy: Police station toilet stolen. The cops have nothing to go on.

This Week: We should never use speed as an excuse for poor work; Mark Ritson: Marketers praise Burger King but McDonald’s is more deserving; We've forgotten the ad value exchange, it is time to reconnect with content; Kantar: Award-winning ads are becoming less effective at brand building; great work from Yeti/Giant Spoon, Thinx/BBDO, McDonalds/NordDDB, Japan Airlines; and more

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Jordan Weil
This Week in Strategy: When you're down by the sea and an eel bites your knee, that's a moray

This Week: A Public Service Announcement to Every Client: Your Approach to Pitching is Destroying Creativity; Cheap. The most expensive way of doing business; BBDO CCO Greg Hahn took the Anna Wintour Creative Leadership MasterClass So You Don't Have To; Scott Galloway compares tech behemoths to the Empire in Star Wars; great work from Volvo/Forsman & Bodenfors, Vodafone/DDB New Zealand, Columbia Journalism School/TBWA The Muppets/Anomaly; and more

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Jordan Weil
This Week in Strategy: Two bed bugs fell in love. They're getting married in the spring!

This Week: 23 reasons that suggest George Tannenbaum may be getting too old for this; What good creative strategy means to Emma Perrett. (This week); Incoming Apple VP Nick Law: creative agencies must learn new capabilities or they’re f*cked; A conspiracy of silence; great work from KFC (again!)/Mother, Spotify’s in-house agency, Sandy Hook Promise/BBDO, eBay/Edelman; and more

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Jordan Weil
This Week in Strategy: Buy a man a plane ticket and he'll fly for a day. Push a man out of a plane and he'll fly for the rest of his life!

This Week: Resisting Marketing’s Drift Towards The Business Of Value Destruction; Efficiency will trump effectiveness until a better success framework is established; George Tannenbaum on the power of effective writing; a Strategist’s guide to salary negotiations; great work from US Tennis Association/McGarryBowen, Clios/BBDO, Absolut, GoCompare/Droga5 London; and more

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Jordan Weil