This Week: The Strategy & Planning Scrapbook; Is NPS Bullshit?; If behavioral science is so effective why don’t more marketers use it; RIP Barton F. Graf; great work from Keystone Light, HBO/Engine, Lynx/72&Sunny Amsterdam, Lego; and more
Read MoreThis Week: Someone made The Office for advertising and it’s brilliant; Dave Trott says More is Less; A week in the life of YouTube’s top channels; Influencer industry’s $1.3bn fraud problem; great work from Trader Joes, Starbucks/Big Spaceship, Snapchat, Huge London; and more
Read MoreThis Week: Phil Barden on why advertising needs to go beyond Emotion; Should strategists & creatives rethink their relationship?; The six templates of highly successful advertising; Facebook’s newsfeed ads are changing; great work from Charité Berlin/Media Monks, Shutterstock, Waze x Cheez-its, Arizona Iced Tea x Adidas; and more
Read MoreThis Week: The battle for Brand Purpose - it’s not CSR; Swimming with confidence in a sea of self-doubt; Please steal these 42 strategy questions; great work from Travelers Insurance/TBWA, China Airlines, Penguin Books, the 2019 Emmy Outstanding Commercial nominees (yes! it’s a thing); and more
Read MoreThis Week: Ritson vs Sharp on Ethnography and focus groups; A big brand playbook for outmuscling ‘insurgents’ – how Goliath can beat David; Brand Twitter grows up; great work from Cannes (a recap!), Nike/Wieden & Kennedy, Twizzlers/Droga5, SuperCuts/TBWA; and more
Read MoreThis Week: What are creative strategy craft skills; Les Binet/IPA discusses the Crisis of Effectiveness; Warc released the Anatomy of Effectiveness; great work from P&G, Lone Star, Delta; and more
Read MoreThis Week: Mark Pollard on how to explain an Idea; How to piss off creatives; The mediocrity of a middle distance Insight; Mark Ritson on why “It’s a Tide Ad” was such a success; great work from WestJet/Rethink, Miller Light/DDB, Grey Brazil and Grey Malaysia (separately!), Sesame Street; and more
Read MoreThis Week: Dave Trott challenges us to out think, not outplay the competition; Binet and Field’s research may not be perfect but that doesn’t make it wrong; Faris Yakob wants us to Segment…with caution; New research reports from Google, Spotify, & eMarketer; great work from Taco Bell, Adobe & Pantone, Nike/Wieden+Kennedy, Unilever/JWT; and more
Read MoreThis Week: It’s time to start giving feedback on ‘Feedback’; Citroën’s marketing boss: If our job is only metrics and sales, we are not marketers anymore; Physiological Feedback is effective for QSR; Inside Google’s Civil War; great work from Berlin Transport, JWT Brazil & Spotify, IKEA, Old Spice; and more
Read MoreThis Week: Woke-Washing: How brands are cashing in on the culture wars; Effectiveness in Context - the latest from Binet and Fields; We don’t understand how dangerous adtech is; Wunderman’s president wants you to be a human being; great work from Lacoste/BETC, WeTransfer/Noble People, Heinz Canada, Adidas; and more
Read MoreThis Week: Why every strategist should watch Queer Eye for the Straight Guy; What happens when brand storytelling isn’t built on authenticity; Using Zero-Party data for media targeting; How Apple stores lost their luster; great work from Mother, Taco Bell, Dodge Mexico, Warburtons, the Hong Kong Ballet; and more
Read MoreThis Week: The illusion of loyalty, or why I shop at Sainsburys; The ethics of psychographic targeting; There is no "ROI vs Brand Dilemma" when you know your profit horizon; Gen Z sees right through your brands’ cause marketing; great work from Farmer’s Insurance, Ogilvy Argentina, Nike, 180LA; and more
Read MoreThis Week: How the digital display targeting ecosystem really works; Great planning resources from Julian Cole; Trying to sound smart actually makes us look stupid; Millennials tried to kill the American mall but Gen Z may save it; great work from Ogilvy Poland, Lego, Amstel (seriously); and more
Read MoreThis Week: Our clients are just as irrational as their customers; What non-ad people think about the Carlsberg refresh; The Instagram aesthetic is dead; some really smart thinking from Scott Galloway ; bad work from Ancestry, United, Fat Tire Beer; and more
Read MoreThis Week: Why a good insight is like a refrigerator; Mark Ritson: People hate all ads, even yours; Soundless video ads require a rethink; 15 months of fresh hell at Facebook ; great work from Heinz Canada, Pantone JWT Bangkok, Grey Goose; and more
Read MoreThis Week: Why advertising should be MAD; Don’t participate in the Audi UK Review; Lush leaving social media was probably a good idea; great work from Budweiser, KFC, Foresman & Bodenfors/Volvo, Periera Odell/Adobe; and more
Read MoreThis Week: Marketers need to stop fetishizing change; influencer deep dive; Gen Z: They’re (maybe not but also probably exactly) like us; Dave Trott imagines talking to ordinary people; great work from Apple, KFC, Wolf BCCP; and more
Read MoreThis Week: Martin Weigel on the importance of good words in Strategy; It’s not distinctiveness vs differentiation. It’s both; client trust in agencies continues to erode; great work from BBDO Argentina, Dunkin Donuts, Dove & Getty Images; and more
Read MoreThis Week: Dave Trott on using advertising to provoke the competition; Phil Barden on decoding emotions in advertising; the CIA tells us how to write a great strategy; great work from Apple, Burger King, the Mayo Clinic; and more
Read MoreThis Week: Why brands are hiring marketers with no sector experience; How Heineken gives creative feedback; Brand salience is the lifeline between you and your customers; The hottest chat app for teens is Google Docs; great work from Lexus, Reebok, Formula 1; and more
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