This Week: Stephen King’s planning bible from 1974; challenges of the changing agency model; the case for distinctiveness, not differentiation; Facebook’s pivot to privacy (lol); great work from Nike Korea, JetBlue, and Jameson; and more
Read MoreThis Week: When work tries to destroy you; Why Audi had the best commercial of 2018; how the CIA define problems & solutions; Fortnight is Netflix’s biggest threat, Pinterest is successfully battling misinformation; great work from KFC, Sesame Street, and Oreo; and more
Read MoreThis Week: What the hell happened to car advertising; Martin Weigel on the folly of Bravery; brands like Wendy’s are killing it on Fortnite; YouTube is in hot water with advertisers; great work from Tide, NordDDB, and Disneyland Paris; and more
Read MoreThis Week: Dave Trott on why most briefs are wrong; watching the Super Bowl with non-ad people; confronting Agency burnout; what brands should know about Reddit; great work from Ogilvy, Salvador Dali, and Busch Beer; and more
Read MoreThis Week: Creativity is a muscle that needs to be exercised more than just at the Super Bowl, Independent agencies distance themselves from holding companies, the people behind The Egg, it’s time to regulate influencers, and more.
Read MoreThis Week: Advertising is in crisis, but not because it doesn’t work, should brands tackle culturally sensitive topics, it’s been a bad PR week for Facebook, and Super Bowl ad hype heats up
Read MoreThis Week: What a time to be a strategic planner, the case for data, Twitter makes your 2019 marketing calendar for you, and Squad is the new app all the kids are using
Read MoreThis Week: Why Nike’s purpose work works but Gillette’s doesn’t, AeroMexico trolls dumb Americans, Apple/Facebook Messaging rivalry heats up
Read MoreThis week: What’s the deal with relatability, McKinsey’s 55 best of 2018, influencers are irrelevant, KFC & BMW have some great work, why we all love Instagram #recipes
Read MoreThis week: Teens use social media differently, most of the internet is fake apparently, saying ‘please’ and ‘thank you’ goes a long way for Chick-Fil-A
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